Google Ads
Interested in adding PPC to your digital marketing channels?
There are many pay-per-click (PPC) advertising options available to modern digital marketers, but Google Ads is easily the best known and most popular. Google Ads pays for advertising by the click or by the impression. The cost per click varies and is determined via a keyword bidding process.
Paid Google ads appear right along with standard search results, currently in banks located at both the top and bottom of the page. And, also like other search results, the likelihood of an ad being shown to a search engine user depends on several factors, including bidding price, ad quality, ad timing, and the quality of the user experience on the page the ad links to.
Search Engine Optimisation (SEO)
SEO stands for search engine optimization. It is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that an SEO strategy involves “organic” ranking, which means you don’t pay to be in that space.
Your website has the potential to become your most significant asset, attracting visitors, enhancing your brand’s reputation, and generating revenue 24 hours a day. But the sad truth is that if it’s not ranking, you might as well not have one. Furthermore, neglecting the power of SEO Services and giving your competitors an advantage puts you at a significant disadvantage.
The sooner you begin using excellent SEO services practices, the faster you will see results. The truth is that the top three results that show for a given search keyword receive nearly all of the clicks. The better your ranking, the more clicks you’ll get, and the more likely you’ll attract paying clients.
Potential clients will never find you if you aren’t prominent in the search results.However, SEO isn’t only about search engines; it’s also about people. Your ranking will drop swiftly if your website doesn’t give the user experience or information that people are looking for. In contrast, the better your website fulfills its promises, the more noticeable you will appear in search results.
